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5 tips to develop digital strategies in covid-19 time
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5 tips to develop digital strategies in covid-19 time
A marketing strategist always ought to plan and be ready for any crisis or eruption. In the industry, you must be active to catch the trend. In coronavirus downtime, marketers have to review and adapt all campaigns to overcome this season.
Many businesses postpone or cancel their launching events, trade shows, annual meetings, festivals, concerts, conferences… in covid-19 time. Do you know, in February, event cancellation increased 500% all over the world. Mobile World Congress – scheduled to be held on February 24 to February 27 in Barcelona – must be cancelled because of the coronavirus. In March, the number of cancelled events was even higher, which costs businesses billions of dollars.
How Do Businesses Set A Budget For Marketing In This Season?
Businesses – who depend on trade shows and traditional marketing methods – are decreasing their marketing budgets. According to Michael Nathanson – senior research analyst at MoffettNathanson, businesses cutting their marketing budgets would cause a loss of about 10.6% of the revenue, nearly 26 billion dollars. They should reallocate their budgets, especially for digital.
Businesses – who focus on digital development – are cutting costs for traditional marketing and spending more on digital and other activities. With only a portion of the budget, their websites still grow effectively. By using digital platforms – modern marketing methods, they could overcome difficult times much easier as well as measure job performance much productive.
It is difficult to measure accurately your return on investment (ROI) when using traditional marketing methods. Digital marketing methods help you learn insights through metrics such as visits per month, CPA, ROAS, CPL… If your business uses digital marketing, this is a great chance to adapt to the current situation.
How to maintain the competitive advantage? Many leading businesses around the world overcome this downtime and maintain their position with digital strategies.
5 Tips To Develop Digital Strategies In Covid-19 Time
#1. Create Online Conference And Seminars
If your business events are affected by Covid-19, you can still connect with your customers and deliver more value. At IMPACT, instead of hosting Digital Sales & Marketing World, we organized a virtual conference: Digital Sales & Marketing Day, that attracted lots of participants. Therefore, creating online conferences and interactive conferences – extremely simple and advantageous – brings more value to your audience in this difficult time.
#2. Optimize Website Content
Online shopping has changed customers’ buying behaviors. Assuring your keywords relates to your products and services, are updated frequently, and stays in appropriate content. Plus, remember to check Search Engine Optimization (SEO) for your website and content to maintain top search results. Besides, you should create an attractive call to action (CTA) for your customers. If it is not powerful enough, you should consider to change.
#3. Update The News
Besides optimization, you ought to create many contents for each keyword. Do not forget publishing and updating them on social media. People update news daily, even hourly in this season. Taking advantage of this and turning it into an opportunity to create new subjects for blogs or weekly newsletters. Or building a website that helps your audience to update the news as soon as possible. You should find your audience interest and focus on that to build the contents.
#4. Interact With Customers On Social Media
Did you know, 79% of the American have at least a social media profile, and 62% of adults use social media to keep up to date with the latest news? It will be a disadvantage if you do not connect with your customers on social media. You could create an online event, do video clips or share files on social networking platforms to attract attention, reach your customers and gain comments. Selecting the most popular social platforms will gain you a plus.
#5. Make Video Clips
The trend of video content has exploded in recent years. Do you know that creating videos now, on a computer, is easier than ever. “Video is the only content type that allows people to listen and learn about us. That’s why video is so different.”, said video strategy director Zach Basner.
Bored with normal writing, you can try with clips. Online video usage is various and they can share easily on websites and social media platforms. 78% of people watch videos every week and 55% watch videos online every day. Nowadays, people watch video not only for entertainment, but also for learning and sharing. Mostly will share what they find interesting to family and friends. Therefore, let’s apply video content in your digital marketing strategies immediately.
Additionally, you can mix video clips with social media by doing live stream video online. Be creative on your digital platform.
Understanding what is happening will help your business quickly adapt and overcome obstacles in the difficulties. Reallocating your marketing budget and implementing more digital strategies to stay ahead of the competition. Finally, the more time you spend for your strategies and optimization, the better results you receive.
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Digital Marketing – The optimal solution to the pandemic period?
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Digital Marketing – The optimal solution to the pandemic period?
Digital marketing brings many benefits. This proved by digital campaigns that reach more customers on internet and make them become loyal customers.It is the most effective choice to grow your business in nowadays. The pandemic makes bad effect on the society and economy, we are still waiting for a solution to stop it. The market changes and you should consider digital marketing solutions.
These digital marketing tips can help you improve your work.
#1. Provide advantageous and speedily service
Convenient and fast are two of biggest advantages of digital marketing. The internet explosion makes reaching markets and consumers anywhere in the world has become easier than ever.
Shopping online helps to reduced shipping costs, global trading easier without hassle-free. Moreover, downloading digital platforms from the internet is very simple, with just a click.
#2. Manage operational cost effectively
Another digital marketing advantage is controlling the operation costs. Compared to traditional advertising methods such as newspapers, television, radio,… advertising by digital marketing is cheaper. Moreover, the internet allows businesses to contact their customers more than conventional ways.
# 3. Target market by demographics
Digital marketing provides the ability to target the audience exactly by demographics. This method allows businesses to focus on current customers and reaching large potential customers just by one campaign.
Do some registers or research… analyze your customers behavior, habit, age,… and then targeting by demographic could help you reaching customer exactly.
# 4. Launch global products marketing
Regardless of where or when digital marketing could make your product well-known over the world.
Doing SEO well for a few months, then you could get thousands to millions of viewers and reach a large number of people from all over the world.
As opposed to traditional marketing, digital marketing allows businesses to move beyond their nation and deliver products or services to customers around the world. If your audience database is wider than the local market, your business should taking advantage of global marketing to contact customers all day and from any countries.
#5. Improve website performance
The simultaneous handling of millions of customers is one of the main benefits of digital marketing. If business website infrastructure works effectively, it could provide satisfactory service for millions of transactions happens at the same time. The remarkable flexibility of digital marketing is a key feature that businesses can leverage to provide their consumers with the best shopping experience.
#6. Run 24/7 marketing strategies
Digital marketing does save costs and run all the time, which means that marketing campaigns will run 24 hours a day, 7 days a week. Besides, there is no difference in time when using digital marketing for businesses, your online offers still effective all over the world. It is also easier for business owners to follow up on the campaigns. Moreover, customers could search for the products of their concerns conveniently.
#7. Make your digital marketing automated and oriented
Digital marketing is much easier than traditional marketing, it allows businesses using technology to approach a mass of customers. You should take advantage of an automated to turn your business into a worldwide automated system. More important, it could accomplish more tasks in real-time.
#8. Run multiple ideas in advertising and marketing
An important is that businesses ought to target an audience in diversity advertising and marketing campaigns. It means one marketer could give many strategies and run multiple marketing methods simultaneously to optimize and diversify to reach leads and promote the brand, this technical is more useful than traditional marketing.
#9. Dessign quickly Payment process
Digital marketing allows for easy and quick payment. Online payment service is convenient because customers could finish a purchase from over the world. This is totally possible due to third party credit companies like a Mastercard, Visa, PayPal,…
#10. Retain a sustainable relationship
Long-term relationships between customers and businesses could be build-up by keeping contact, such as email marketing, notice new product launches, special discounts,… marketers could collect customers emails then using them to keep in touch with the customers.
Similar to social media platforms, it is also helpful for marketers to provide special information with customers through friendly ways.
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Human resource management after covid-19, what do enterprises suppose to do?
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Human resource management after COVID-19, what do enterprises suppose to do?
The labour market, of course, will not be the same as normal even when the disease passes. Increasing business activities while simultaneously implementing a part of the social gap at this time is extremely important.
The latest quarterly labour market report of Adecco Vietnam has just confirmed the impacts of COVID-19 on the labour market and recruitment demand in the first quarter of 2020 as well as new approaches to improve the business situation and post-crisis workforce management.
How did COVID-19 impact on the labour market?
COVID-19 is posing enormous challenges to the economy and life of the Vietnamese people. According to the General Statistics Office (GSO), per capita only increased by 3.82% in the first quarter of this year – the lowest growth rate recorded in the last 10 years. More than 35,000 businesses also had to shut down in the first 3 months.
The temporary closure of nonessential services has forced transportation, beauty, and entertainment service employees to take unpaid leave or lose their jobs altogether. The Ministry of Planning and Investment estimates that 250,000 Vietnamese workers lost their employments this quarter and 1.5-2 million others are at similar risk under the influence of this global pandemic. Most of them are from textiles, footwear, restaurants, hotels or tourism.
COVID-19 also negatively affects workers in the manufacturing industry. More than 56% of Vietnam’s raw materials are imported from China, Japan and South Korea. The worldwide hindrance caused disruptions in the supply and production processes and put businesses in the field of auto production, electronics, and iron and steel under huge pressure to restructure labour forces. Moreover, agriculture, forestry and fishery suffered the lowest growth of 0.08% in this quarter according to the latest survey of the General Statistics Office. Farmers and people with low incomes or short-term contracts are the most terribly affected groups.
Industries with high recruitment demand in the first quarter of 2020
Before the pandemic, in January and February, Adecco Vietnam still witnessed recruitment demand for electronics and manufacturing increased by 11% compared to the first quarter of 2019. The tension in the US-China trade war has companies to result in shifting production chains into Vietnam. However, when the epidemic began to boom in our country since March, the recruitment market has decreased by 30-40% compared to the previous year. Restrictions on travel and blockade also postpone many new job opportunities for foreigners.
Instead, certain locations are searched higher than ever. ‘E-commerce, information technology and financial technology are asking for more experts. Social disruption and fear of spreading the virus force people to active online, leading to an increase in demand for online services ”, Ms Nguyen Thu Ha – Hanoi Office Manager, Adecco Vietnam shares.
Mr Nguyen Hoang Thanh Chuong – Deputy Director of Ho Chi Minh City Recruitment Department, Adecco Vietnam added: “In this quarter, companies tend to recruit project manager or technical manager in IT industry by 20% compared with the same period last year. Additionally, home cooking and quarantine preparation lead to a growth in the purchase of packaged and frozen foods, dairy products, personal care and home hygiene. We realize positions such as Sales Manager and Marketing Manager in FMCG which are also popularly recruited in this season.” The General Statistics Office also recorded a growth of 5.69% in the retail sector in the first quarter of 2020.
New labour market approach
According to a new Canva survey, working from home or social isolation is causing many people to suffer from psychological issues.
“We have to adapt to new ways of working and cooperating in a concise period of time. As a result, the demand for effective teleworking skills is increasing. Thus, businesses need people who can govern the team through online platforms. Talent with a combination of digital competence and leadership skills, along with quick adaptation and crisis handling to change at the moment, is now more sought after than ever. ”, Mr Andree Mangels, General Director of Adecco Malaysia and Vietnam recommends.
The labour market, of course, will not be the same as normal even when a pandemic has passed. Increasing business activities while simultaneously implementing a part of the social distancing at this time is extremely important. Employees are still not immediately ready to restore their productivity to its original state. Businesses should develop specific guidelines on health and safety to protect employees and ensure business activities are carried out continuously. Besides, if enterprises focus on improving employee capacity and digital transformation, they can take advantage of new opportunities and turn the tide.
“By ensuring workplace safety such as avoiding gathering or meeting in large numbers, companies can currently think of welcoming their employees back and recruiting new people. You can find rare talent at this time. In recent years, we have found that professionals with in-depth knowledge and skills in Electronics and Technology are in high demand. At the same time, companies can consider training and coaching strategies. “We should invest in people and improve the quality of workers. Digital skills, flexibility, creativity, ability to communicate and solve complex problems play a significant role in helping businesses to dominate and excel in the future ”, Ms Nguyen Thu Ha – Director of Hanoi office, Adecco Vietnam said.
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9 initiatives that help your business hinder the covid-19 outbreak
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9 initiatives that help your business hinder the covid-19 outbreak
Undoubtedly, your business is suffering terribly from the Coronavirus epidemic. A blessing in disguise, the temporary closures of businesses have got you more time to come up with some ideas in order to cope with this slowdown. We would love to share you these 8 perspectives to beat up this 2020’s pandemic.
#1. Engage with your customers on social media
Most of the activities are strongly working on the Internet than ever. From working from home to study online or shopping as well, ‘doing things online’ is the most popular phrase in the world for the time being. It is being optimized to serve for both working and entertaining. Consequently, firms can make some use of this opportunity to keep in touch with customers because social media is the best tool to manipulate this. Therefore, it is not the time to hesitatingly reassess all of your social online channels to maximize this chance.
#2. Humanize your brand
Most of the adults do not often give away to or spend their hard-earned money on a company that they even don’t know who is the owner. Technology is now way too advanced than before so they don’t know whether the person who is working online with them is an automated reply robot or not. Hence, it is crucial that you have to show that you are existing, reliable and realistic so that they will understand and believe the company itself and the people behind it, not a faceless and secret organization.
#3. Make sure your business can be found online
You may have clearly seen that people are active online than ever. Thus, you should upgrade and enhance your search tools optimization tactics to assure your social networking page or homepage will be the top results on Google, Youtube or Facebook,.. when customers are looking for information related to your company and sector.
This is not the time for enterprises to go into a deep sleep in a dark cave and wait for the winter to end like a bear.
#4. Pay-Per-Click (PPC) advertising is a smart move right now
Pay-per-click (PPC) advertising is always the preferred method of any firm and institution. Just by one click and you have to pay a few dollars for the ads agency but the gained profit is way larger than what you spend. On top of that, people are now in front of their screens than before due to the outbreak of COVID-19. By that, you can take advantage of it to generate more revenue from the explosion in the number of search on the Internet and gain a competitive advantage from your competitors.
#5. Unique circumstances provide opportunities for special offers
Due to the unique situation, people have to save more money because of the decrease in employment and working hour. Brands can make some use of this by offering special discount or promotion deals which will boost their sales revenue.
In fact, we are witnessing a vast increase in the recruitment market in shopping online corporations such as Amazon, Alibaba for numerous types of positions thanks to the explosion in sales.#4. Pay-Per-Click (PPC) advertising is a smart move right now
Pay-per-click (PPC) advertising is always the preferred method of any firm and institution. Just by one click and you have to pay a few dollars for the ads agency but the gained profit is way larger than what you spend. On top of that, people are now in front of their screens than before due to the outbreak of COVID-19. By that, you can take advantage of it to generate more revenue from the explosion in the number of search on the Internet and gain a competitive advantage from your competitors.
#6. The importance of local SEO
Firms always prioritize customers live in the same city or state the most. Therefore, with the usefulness of local SEO, it is becoming more important, effective and helping promote businesses to a higher level when the habit of using personal smartphone or computer is more and more frequent.
As we have already known, local SEO will not only help your website exist on top results but also on top local results. It means the more search behaviour relating to region, the more customers you will reach and the more they will know about you.#4. Pay-Per-Click (PPC) advertising is a smart move right now
#7. Prepare to be agile and flexible as a business and inform your customers
In a complicated situation, you also have to be more adaptable and flexible because it would be tough if you do not know how to react flexibly and agilely under such circumstances. For instance, you can offer free delivery fee because your restaurant is currently shutting down and your consumers are not able to hang out for a meal anymore.
#8. Do not be panic and fall victim by this outbreak
Knee-jerk reactions usually don’t end up well in digital marketing, everything needs its time to happen. So take it slowly and be cautious while quickly reacting to significantly negative changes in the economy at present.
The entire economy is not stopping, it is just getting a bit slower than usual. People still need to buy food and beverage to fulfil their stomach. Renters still need homeowners to provide them with accommodation services.
#9. Use this downtime to finish your un-done digital lists
Now that you are working online instead of attending physically to the office or participate in meetings requiring talk-in-person. This alters in schedule has given you some free time. So now it is the right time for you to think of some unfinished digital plans of yours. You should take a look at your list and decide what have not been done until now and lastly take the action immediately before your unusual leisure time is up.
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How are businesses and marketing affected by the ‘tsunami’ named covid-19
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How are businesses and marketing affected by the ‘tsunami’ named covid-19
In addition to significantly affecting people’s living habits, Covid-19 virus also has impacts on companies’ business in many industries and scales. This article was born to talk about the feelings of many organizations’ leaders before the wave of COVID-19 as well as share some viewpoints and tips in running businesses and marketing for the time being.
Businesses affected by Covid-19
Several businesses have benefited and have grown unexpectedly in the current context such as mask and sanitizer production, e-learning, e-commerce, etc. But these are just minor compared to the number of companies suffering losses from COVID-19. We can divide the affected sectors into 3 main groups:
- Group 1 is the industries directly affected by the epidemic such as education, tourism, events, commercial centres, etc. Because the business model and the main products/services of this group are offline and physical so people’s psychological fear has directly influenced their consumption behaviour.
- Group 2 includes industries that are involved in the supply chain related to China. Typically, the companies whose customers are accommodated in this country. But some businesses that need to purchase raw materials or finished products from China will also be affected by not having products to sell or unavailable of conversion.
- Group 3 is the industry providing services or products for the two groups above.
How businesses face challenges
Running businesses in a complex disease situation is a survival issue. It requires businesses to have appropriate solutions if they do not want to face the worst scenario.
Through discussions with partners and from personal experience, Quan offers some solutions that firm owners have been implementing to cope with the current disease situation:
- Change goals and strategies: Instead of growth, companies have set new goals is to exist. Long-term business plans are also being changed by shorter-term activities because no one can accurately predict how the disease will continue, the economy, and customers’ consumption habits. These projects have a shorter implementation time with fewer resources and very specific goals which serve the “living” goal of businesses. Some examples consist of several amusement parks selling year-round entry tickets at special prices to boost sales, guaranteeing positive cash flow (although profits will fall or even become negative) or beauty salons that promote sales of service packages at home for customers.
- Optimize costs: When the business is favourable, the expenses are seldom concerned. But when things get tough, businesses are forced to revise costs and maximize by measuring efficiency and cutting budgets in order of priority. Make scale smaller is also a solution that needs to be taken into action to reduce the expenditures for businesses.
- Adaptation through products/services: With the current complicated pandemic situation, parents do not take their children to extra-educated centres. Therefore, some English teaching academies are promoting E-Learning model or home tutoring. This shows that many businesses are making adjustments to become consistent with the psychology and behaviour of customers by launching new products and services. These moves will take time and resources (budgets, personnel, etc.) to grow, but can support businesses increase their ability to survive in these tough conditions.
- Standardize and upgrade processes/systems: Many businesses choose this less busy time to standardize processes and help the system work more methodically, closely and effectively. The move also assists companies to strengthen their resistance to the challenges that will take place. Deploying communication systems, project management, and data storage in the cloud so that work can still progress well even in cases where people can not attend physically in the office to work. This platform also creates a lever for the company to expand more quickly to other internal and external regions or territories in the future without incurring significant infrastructure costs.
- Closely monitor the cash flow: At present, any business owners must pay close attention to the company’s cash flow and prepare different handling options for possible cases. This is extremely important and necessary, especially when no one can predict exactly when the disease will pass, and how long companies can keep defending.
#3. Marketing’s role in attempts to help enterprises overcome this difficulty
This is the time when Marketing more clearly demonstrates its role. Instead of just focusing on communication, increasing brand awareness, or creating new leads for sales. Marketing personnel need to take on other important responsibilities. We can use the 7P model to analyze these roles.
- Product: The most obvious thing that can be seen now is that user behaviour and psychology have changed. Enterprises must launch alternative and more appropriate products and services. For example, the psychological fear of getting infected and not wanting to go to offline events motivates businesses to offer products or services online. Or the fact that children stay home from school for too long can make it difficult for parents to keep and teach their children at home will be the premise for businesses to offer practical support solutions. Instead of “selling everything”, the marketing team needs to understand the psychology and user behaviour and create appropriate products/services from the core competencies of their company.
- Price: The selling price needs to be suitable for the customers’ spending ability and ensure the desired profit margin. Furthermore, firms need to show customers that the specific value that the new product/service they provide is worth the money they spend through product packaging and communication.
Place: In the current context, the best solution is to exploit interactive channels and sell goods online such as omnichannel, or to provide products and services at home. - Promotion: Communication activities need to both help target customers understand the value of products/services of the business, and show the interest and specific actions that the company is currently implementing to protect and care for customers. Besides, businesses can offer attractive promotions, accept reduced profits in a short time to have sales and cash flow protection. Moreover, if your corporate marketing and communications activities previously consisted of organizing offline activities such as conferences or workshops, then it’s time to try other methods like Livestream or Webinar.
- People: The team involved in the marketing, sales, and customer care processes should be trained to deliver messages regarding customer protection during the epidemic. They are also role models in applying some preventive measures, such as wearing masks and washing their hands often at work.
- Process: How to better distribute your products and services in the current context? If customers had to go directly to the store to buy products in the past, now, home delivery would be more convenient. The problem now will be to shorten the time to communicate and provide services/products but still ensure the quality of service. Applying technology to automate part of the whole process will help businesses save costs and create convenience for users.
- Physical evidence: Enterprises have to find ways for tangible evidence to gain trust from customers. Some simple ways to do this are to place notice boards, hand sanitizers, and masks in the store/sales office. In case businesses need to reduce losses by temporarily move to via online transactions, the marketing team needs to advise the business owner, as well as communicate these changes to customers.
Empirically, all of these changes are entirely within the capabilities of the business and are obligated to do if you don’t want your business to dramatically fall. What business owners and marketing teams need to do is to get rid of the thinking that marketing is to run ads, post on Facebook, do SEO, or to generate leads for sales consulting and sales and then frankly sharing, discussing the company’s situation, and setting common strategic goals for everyone to research and find solutions together. Because in the end, marketing, in a simple way, is to understand consumers, create products/services that can bring practical value, and find ways to bring these values to buyers in return to sales for the company.
Besides, the marketing team can better promote its role by helping businesses optimize costs. According to the Pareto principle, 80% of the results are brought about by 20% of the effort. Instead of busy doing a lot of activities, the marketing team should take the time to revise the expenses that have been spent, determine the specific contribution of each activity to the process of branding, making leads, and selling line. Then set the priority of these activities, and have a plan to cut depending on the financial capacity and strategic goals of the company.
For businesses that are not too difficult, this is also the time for them to think about ways to strengthen the resistance on the marketing front. One of the observations is that businesses rely heavily on paid media, especially Facebook and Google Ads. This is also very easy to understand because immediately see the results brought back just by spending money. But it will not be hard to realize that the efficiency brought back from these channels is decreasing. Price per leads (CPL) is increasing. And once the ads are off, they immediately lose sales. This is a very bad habit for the health of businesses.
The advice is that after having a relatively good sales source and proving that your product/service and messaging are effective. Invest in inbound marketing activities such as sharing useful content and optimizing your site’s ranking on search engines (SEO) for relevant keywords. Through these content and outreach channels, companies can gradually build trust in potential individuals and convert them into customers naturally. This strategy takes time to develop. But the investment efficiency will be higher than advertising. Hubspot statistics that the cost for a lead from inbound activities is only about 1/3 compared to outbound activities. And even if the ads have to be turned off in the current difficult conditions, businesses can still get potential customers to sell.
Conclusion
The COVID-19 ‘tsunami’ is having many negative effects on both our lives and our businesses. To survive, business owners have been implementing and should implement cost optimization activities, improve products/services to suit consumers’ psychology and behaviour, standardize and upgrade processes and closely monitor the cash flow. This is also the time for the marketing team to better express their role and value in the business by thinking beyond the ordinary media activities, keeping an eye on the effectiveness of marketing expenditures and finding ways to reduce dependence on paid media through inbound marketing activities.
In danger (risk) there is an opportunity (chance). This Covid-19 outbreak is a time for businesses to optimize and improve the system’s capacity as well as strengthen their resistance to future challenges. Desirously, the business owners and partners in charge of marketing roles will maintain their faith, overcome difficulties, and grow stronger after the epidemic is over.
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Customer care strategies during the covid-19 epidemic
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Customer care strategies during the covid-19 epidemic
If companies want to overcome this slowdown then providing high-quality products maybe not enough yet and the current market situation is very bleak which results in attracting customers more and more difficult. Therefore, businesses should try to retain existing customers rather than trying to attract new customers.
Besides, losing customers means not only losing the profits earned from them at present but also losing the consumers’ willingness to buy in the future. As a result, firms have to innovate and enhance more creative customer care strategies such as these below.
#1. Extend the value that purchasers receive
Providing extra value to customers. It could be including free shipping, discounts on subsequent purchases, and product donations. This added value is a tactic to increase brand revenue in sales.
Most consumers have the common mentality that they can spend millions on buying a dress or a set of clothes, but behave very annoyed and very “considered” in shipping costs. There are also thousands of users who buy this product to receive deals on the following products. If the enterprise can balance these ranges, do so.
For example, free shipping with orders over 200,000 VND or 50% off when buying the 2nd product within the next 7 days.
#2. Thankfulness to loyal customers
Conquering new customers is always more difficult than maintaining old ones. Thus, firms should take advantage that utilizing and fully exploiting customer data that businesses are available because these customers will be a source of “feeding” businesses through the challenging period caused by COVID-19. So, it is a clever move to send to the loyal customers your gratefulness by special offers for them to stimulate purchase.
#3. Simplify the transaction process
Optimize the transaction process from the ordering step to the payment step. Order easily with a brief procedure, no need to take too many steps or enter too much information. There are many payment methods so that customers can smoothly and safely choose the most appropriate one. Creating trending product packages for customers to capture easily. All of the above helps businesses to raise sales online while providing customers with a great buying experience.
#4. Create loyal membership groups
Create a loyal membership group with products of the business by special policies for members to attract members and customers who want to join the group. In addition to helping increase sales, long-term customers also help businesses deal competently with communication risks.
Discount policies can be from 10-15% or more and brands can think of special care guidelines for this type of members such as free express delivery, exceptional gifts on special days. Or accumulate annual sales to receive special presents and so on. With such policies, the number of loyal members of the company will be likely to increase, leading to a growth in sales.
#5. Become an expert in your field
How to get customers to put all their trust in the company? Because when successfully achieved those trusts is also the time when the businesses accomplish their upshot in their sector. Hence, become an expert in your sector is necessary to do that.
Train all employees of the organization into educated individuals with knowledge and experience related to the business field. Building the image of leading experts to be able to convince customers that their products and services really benefit them. Letting customers feel a sense of knowledge, practical experience about the products of the company or giving helpful advice at the right time will make them believe in their products.
#6. Create a customer care community group
Create community groups so customers can share experiences about the product. Thereby enterprises can quickly grasp the needs, customers’ entanglement and take steps to answer and improve products to suit the tastes of customers. Moreover, such groups will also attract potential customers to lure their awareness about products, so companies will have chances to communicate and connect to potential customers.
#7. Enhancing customer consulting hotline experience
Building a team of professional counsellors standing on the 24/7 hotline is something every insitution should have. Customers have many purposes when connecting to a hotline: book an order, buy goods, ask prices, advise how to use it, even complain about the service and staff of the store. Responding to all inquiries and customer feedback is the best way to retain buyers.
Graphicwise hopes that these 7 customer care strategies will be useful for companies and businesses that can apply effectively for this COVID-19 outbreak. Please feel free to contact us for more detailed solutions and supports.
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Your business needs these 8 solutions to keep on top in the Covid-19 quarantine
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Your business needs these 8 solutions to keep on top in the Covid-19 quarantine
Achieving sales target in pandemic makes you going crazy? Apply these tips immediately to make your business greater.
#1. Increase potential customers in the pressure-time
Other businesses are focusing on finding how to maintain the revenue at this time, your business also needs to work hard to develop your own network and new leads, then you could increase your new potential customers list. This makes your work run effective after this forcing time.
#2. Improve your product appropriate in nowadays
Work-from-home and quarantine in this time happen around the world and would be maintained for a long time, that’s why all of the businesses have to improve their services or products to attract customers in the future.
#3. Use marketing to raise your business awareness
In Covid 19, people shuffle on the internet more than normal. If they can not find out your company, they will choose your competitors. That’s why you should build up a marketing plan to reach as much as possible the online customers.
#4. Plan to succeed in the down time
Survive in COVID 19 pandemic is the first aim of all business. To improve your work in this tough time, you need to list out the challenges, and solve one by one.
#5. Make a list of difficulties you could face
Survive in COVID 19 pandemic is the first aim of all business. To improve your work in this tough time, you need to list out the challenges, and solve one by one.
#6. The more solutions you have, the more successfull you are
Amid this panic, no one can make sure that things happen exactly scenario, which means you should give more solutions to each problem. This helps you be flexible in solving difficulties.
#7. Create other possibilities to keep running the business
Corona pandemic has destroyed all the marketing plans as offline event, shopping… in case you do not have any replacement. Prepared other online activities and new plans will help you maintain performance.
#8. Improve team communication
Using the digital platform to connect you and your staffs so they could have to work from home productive. It is more efficient than calling or texting because it creates a professional working environment to directly give an order and monitor all the tasks solved fluently.
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6 significant changes in consumer psychology during and after the disease COVID-19
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6 significant changes in consumer psychology during and after the disease Covid-19
The Covid-19 pandemic will have a long-lasting effect on consumers in which many of whom have lost loved ones, jobs and businesses. Life can thus change into a new normal state, which is very different from before. This will also reshape the way brands reach customers in terms of psychology after the epidemic is over. Below are some psychological effects on buyer during and after the disaster named coronavirus.
#1. Anxiously obsessed with disease
During the outbreak, 18% of the world’s population had family or friends affected by Covid-19, with 5% of those having relatives dying from the epidemic, according to Agility PR. This contagious disease puts millions of people in unemployment, billions of people are quarantined and it mostly causes everyone in the world feeling themselves and their loved ones at risk.
Consequently, consumers become more insecure and negative. 22% of those who say they are experiencing feelings of insecurity when “stuck” in the house. While 19% worry about running out of money, the majority of these are young people aged 18-24.
#2. Enterprises become more trustworthy
Edelman’s information states that in some countries where governments are not active in fighting the epidemic, consumers trust businesses more than the state. 62% of survey participants said their country would not be able to survive the crisis without businesses. In the US, 55% of respondents said brands are eventually responding faster and more effectively than the government.
Since then, consumers want companies to pay more attention to employee health and products to create sympathy for the community. 71% say they will lose their trust in the brand forever if they recognize a brand is putting profit on people.
#3. More carefulness in expenditures
Consumers plan to carefully plan their spending whether or not there is an epidemic in the future. 37% of respondents will prioritize satisfying basic needs at home – including working, online communication, media exposure and shopping for practical retail items.
Currently, 65% of consumers are delaying purchases and travel plans, 27% are saving more than usual and 26% are expected to save more in the future.
#4. Change points of view about home working
36% of Proper Insights survey respondents said they would like to continue working at home after the disease is over. 40.7% of them are male, 32.5% are female.
Therefore, investing in a model that works anywhere, anytime, on any device and applying working practices that give the company an advantage in the middle of the epidemic season should become a top priority for the business.
#5. More dependence on technology
This mentality has indirectly supported businesses that provide digital transformation services, such as teleworking tools and online conferencing platforms, grow actively. The evidence for this is a series of companies like Facebook, Amazon, Google or Apple are hunting for more technology personnel.
Amazon currently opens more than 20,000 technology professional vacancies in addition to 175,000 logistics and delivery positions. The company said that it has recently witnessed a rapid increase in demand during the middle of the season. The social networking giant Facebook will also recruit 10,000 new workers for the engineering and product development team by the end of this year.
13% of consumers have been increasingly using robots since January 2020 at retail locations. This has led businesses to boost their leverage of business technology, such as Walmart equipped with floor cleaning robots. South Korea also uses robots to measure the temperature and distribution of hand sanitizer. Fast food firm McDonald’s is also experimenting with using robots in cooking and serving customers at the store.
#6. Treasure daily life more
One-third of today’s users agree that they will appreciate what is often overlooked activities such as eating out, going to coffee or travelling. They will also reflect on what they value most, according to a survey by Ernst & Young.
Remarkably, 1/4 also said they would pay attention to what they consume more along with the impact of shopping. Thus, in the post-Covid-19 world, people will increasingly pay notice to the consequences that appear based on their choices.
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5 methods to speed up the effectiveness of the sales websites during covid-19 crisis
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5 methods to speed up the effectiveness of the sales websites during covid-19 crisis
This article will show you what you need to do with your online sales website during this sensitive period. Hopefully, you can continue your business and reach more potential customers with the simple and practical tips below.
#1. Focus on building the brand image
Opening a sales online website does not seem to be difficult, but to have an effective one and long-lasting in improvement then what you have to do is develop your brand properly.
Look at Bitis’ as an example. Make a glance at the homepage, it is obvious to see that their brand can’t be confused with anyone because it clearly shows the style they are aiming at, what they want to convey, who their targeted customers are and what products they are willing to offer. Building a good brand will help customers immediately remember you when they turn demands on.
The simplest way to think about your brand is to imagine what your brand would be like if it were human. Is it a fun and naughty person? Or calm and reliable? Or could it be friendly and willing to help people? Use the store’s design style, logo, presentation on social networking sites and the unique characteristics of the product to show your brand personality!
#2. Improve social networking channels
Social networks such as Facebook, Instagram or Zalo are efficiently critical links to bring customers to your website.
Building and developing social networks is one of the low-cost methods but still surely be of great help to your business. Hence, your brand must appear on social networking sites if you want to do business in this digital era. Otherwise, your reputation will probably tend to be very low.
In case the number of followers is not having strong growth, you can make a plan to see what you want your social networking site to look like. Think about what you want to appear on the page and find ways to tailor it to fit each channel the best. Remember to never just create one single content and post it onto all the channels you currently have. Instead, you have to think of which kind of work would befit for each channel because not everything that can be posted on Instagram is suitable for posting on Facebook and vice versa. As an example, of course, you can use many other channels to support your sales website.
Maybe some of you still don’t know where to kick off, so consult how your competitors are doing would be surely helpful. You can learn what are their pros and cons and develop on your own. And at the same time consider what they have not done thoroughly then you will be able to find ways to avoid making mistakes like them.
#3. Modify the product image
Are you using images that you also find yourself insufficient to convince customers to buy the product? This is when you take the time to remake them. Whether you are taking photos of your product or using an image from your supplier, you better still do some of the followings to get exquisite photos.
Firstly, check out what other competitors are doing, see what their products look like and visit the websites of your favourite brands to learn from them.
Secondly, plan and design specific concepts for your images and always try to make them similar to each other because building a unified brand is what you are after, don’t you? And the image is one of the factors which makes that so you need to be more mindful of that, too. You may want all product images to use a white backdrop or to decorate with other items to help enhance your product. Please choose the way of expression that best fits the concept you were planing from the beginning.
For those of you using vendor photos, for example, you are dropshipping through Netsale. In the process of selecting product photos, please pay attention to choose the photos that match the concept of the store and remain the consistency. In case the supplier’s image is not able to meet that need, you can import a sample product to take a concept by yourself because dropshipping allows you to simply create an order with just one product.
Finally, you just have to edit photos with some apps and post them. But once you can do these things, why not give a try to upgrade and create videos of your product in detail?
#4. Thrive your email channels
Email marketing may be considered an old-fashioned way, but the reason it is still used today is the efficiency it brings. Once you have some automated emails installed on your sales website, now is the right time to invest in increasing the number of subscribers to your email channel and creating convincible automated email sequences. Start by reassessing how you are doing to get people to follow your email list. Are you ordering a small box to fill in an email address at the bottom of the website or a pop-up notice for a discount code? One of these two strategies will surely attract more people than the other ways. Think for yourself, what reason would you have to sign up to be notified and apply that way to your store.
Then move on to branding your email. Try to rewrite the content and make it reflect your brand image. It doesn’t have to be extravagant, simply by revising the store’s headline and using the brand colours and the logo are quite enough to successfully convey your brand image.
#5. Maximize your website with SEO
You perhaps have heard a lot about SEO but maybe you don’t comprehensively understand it all and what it can do for your store. In simple terms, if your store has SEO optimization, you will attract a large volume of customers to your store for free thanks to the magic of search tools and engines.
In case you don’t have a lot of money to invest in running ads so optimizing your website is a good way to start a business, build your visitors and collect data.
However, this will take a lot of time, about 2-3 months before you actually see the results. But that does not truly matter at the moment because the current time of social isolation gives you more time to invest in this.
You optimize the site by using keywords in the content on the internet site and product pages. To be able to do this, you have to use keyword search engines. The keyword is not necessarily a single word, it may include 2 or 3 words or maybe even longer. When you search for keywords, you’ll notice a section called a “search volume” that illustrates the average number of times the keyword has been searched for over a given period. If your website is a brand new store, aim for keywords with lower search volumes as this will make it easier for you to rank up higher.
Once you’ve maximized your web page and product page, let start blogging. This is the place that can help you draw up your website. You can use one main keyword and several secondary keywords (phrases that have a lower search volume than the main keyword) on each post.
#Conclusion
Do not be discouraged or give up because of the complicated and unpredictable disease situation. Take advantage of this time to retool your sales website instead. As well as plan and take steps to overcome sales enrich during this period and grow strongly in the future.
For more information on Graphicwise’s services, please visit www.graphicwise.vn, www.graphicwise.com, or hotline +84-903-660-047 for a free initial consultation, and to experience new ways to promote your business.
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“Do” & “don’t” in covid-19 digital marketing
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“Do” & “don’t” in covid-19 digital marketing
Over the past few months, the global disease named COVID-19 has affected our daily lives in unexpected ways. Businesses were forced to be closed, people were ordered to do social-distancing at their homes, and the entire economy of the universe is way too strongly impacted. Hence, with a big hit from the Corona virus, companies and organizations have no other choices but to cut down some of their activities. The marketing budget is not exceptional. It is always the first thing companies have to think of whenever there is a crisis. However, there are somethings we can do about it instead of cutting off those marketing programs. For instance, keep an eye on what individuals are searching for and retain customers with thorough marketing strategies are never redundancies. However, firms should come up with suitable and non-misunderstanding plans in order to find new ways to communicate to precious consumers during this desperate periods, so that it is as efficient, consistent and cost-effective as possible.
Here are some “DOs” & “DON’Ts” for entrepreneurs to reassess their digital marketing plans during the Corona pandemic.
#1. Do – Immediately stop all ads with inappropriate messages
Generally, people have always been feeling ads annoying. Unfortunately, it will even be worse if consumers are viewing inappropriate ads. Consequently, brands need to revise all of the advertising campaigns that are kicking off and going to be started as it may no longer befitting and may have negative consequences to companies’ image. For example, for travel and tours firms, sending emails or messages to tell people to leave their residences and hang out for a vacation is truly not a smart decision.
Brands need to understand that this is a time when people are anxiously waiting for important news and information related to COVID-19 which are being concerned the most for their safety. Inessential emails without any valuable information that confuse people are most likely to give customers a poor impression of the sender. Therefore, it is clearheaded to check all messages and advertising campaigns in order to adjust them into suitable messages, contents, locations, and manner of expressions. Thanks to these adjustments, businesses will be able to make appropriate adjustments, to use the right marketing budget for the right people in the current context.
#2. Don’t – Remove all paid ads during this period
When re-evaluating your digital marketing tactics, you should only remove unsuitable ads as mentioned above. It means keeping commercials that you think they are appropriate during such crisis manner. Furthermore, you are likely to have a positive brand’s perception due to your corporate stability during the recession. With a share of mind of brands to consumers in the slowdown, it will typically extend current and possible future sales. An increase in potential sales often leads to an increase in market share as well as a growth in profit.
Instead of putting your foot on the brake pedal to stop things, consider which campaign is the most effective and divert your budget into it. Moreover, this may turn out to be a great chance to show your creative strategy and flexibility. Companies can add some helpful recommendations about the disease into their paid ads if they have reliable sources and are qualified to do so. By that, it will result in attracting more customer’s attention to their commercials in a positive way.
#3. Do – Increase your brand’s presence in owned online communication channels
If your business is affected by COVID-19 and you need to consider the cost of marketing advertising and put more efforts on the combined online media that your business owns such as blogs, websites, emails or SEO. You can redesign those media sites with current trending keywords such as “Coronavirus” in your industry so that viewer will be able to see it at the top results when they are surfing online to search for what they want and stay informed to the disease. Your advertising channels are your landing places where you attract your customers in such highly developing digital media. With various tools supported by Google, Facebook or Twitter, you can stretch out your limited marketing budget by making full use of it. If digital marketing strategies are not set up yet, it is now a very good opportunity to build it up by taking advantage of those online communication channels.
#4. Don’t – Ignore corporate social media just because of a pandemic outbreak
Social platforms play an important role for individuals to keep connecting while physically separated. And the main responsibility of companies, for the time being, is to provide and encourage for the safety and health of their employees and consumers. This will not only give positive encouragement in this scary slowdown but also obviously expand consumers’ awareness and employees’ loyalty. Besides, companies can help people to distinguish between information and misinformation. Misinformation about COVID-19 may negatively impact to community’s anxiety and reaction and even indirectly damage to the brands in some aspects.
#5. Do – Focus on Digital Marketing in the crisis management plan
Covid-19 is the current crisis of all businesses but it is not the end of business opportunity. Even the most famous brands with strongly financial force get partial hit from the disaster of the decade. Therefore, having crisis management plan to respond agilely and flexibly to the slowdown is always worth to be taken into consideration. And if you already have that plan, you should assess to drive it into your digital marketing plan. Pinpointing what ads needs to be revised or removed to enhance your marketing strategy to be more proper and befit to this situation. Apparently, the crisis management plan will surely yield chances to win the campaigns.
#6. Don’t – Be afraid to seek support
Managing media campaigns during the outbreak is equally difficult for everyone. Professional brand communication teams and experienced media crisis management teams would be useful for any circumstance. Hence, you always have to find any possible support to overcome this desperate period of time for the sake of your company. Do not hesitate or feel embarrassed to put your ego aside to seek reinforcement if it is necessary
Moreover, you will get indirect support from your loyal customers in the future if you know how to open engagement with your loyal customers instead of selling your products or services in the meantime. Because this is a time to show your special care that you have for your faithful customers so that they will build more trust in your brand in the future as indirect support.
At Graphicwise, we can help businesses assess all their current marketing efforts, problems that arise, and create an appropriate plan to help businesses not only survive the great crisis. but also have breakthrough experiences that raise brand awareness to bring higher business efficiency.
For more information on Graphicwise’s services, please visit www.graphicwise.vn, www.graphicwise.com, or hotline +84-903-660-047 for a free initial consultation, and to experience new ways to promote your business.
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“Graphicwise has been my branding and digital marketing partner for all my businesses. I owe a great deal of my success to their talent and hard work.”
Dr Nona Djavid
Entrepreneur and Business Coach
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