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9 initiatives that help your business hinder the covid-19 outbreak

Undoubtedly, your business is suffering terribly from the Coronavirus epidemic. A blessing in disguise, the temporary closures of businesses have got you more time to come up with some ideas in order to cope with this slowdown. We would love to share you these 8 perspectives to beat up this 2020’s pandemic.

#1. Engage with your customers on social media

Most of the activities are strongly working on the Internet than ever. From working from home to study online or shopping as well, ‘doing things online’ is the most popular phrase in the world for the time being. It is being optimized to serve for both working and entertaining. Consequently, firms can make some use of this opportunity to keep in touch with customers because social media is the best tool to manipulate this. Therefore, it is not the time to hesitatingly reassess all of your social online channels to maximize this chance.

#2. Humanize your brand

Most of the adults do not often give away to or spend their hard-earned money on a company that they even don’t know who is the owner. Technology is now way too advanced than before so they don’t know whether the person who is working online with them is an automated reply robot or not. Hence, it is crucial that you have to show that you are existing, reliable and realistic so that they will understand and believe the company itself and the people behind it, not a faceless and secret organization.

#3. Make sure your business can be found online

You may have clearly seen that people are active online than ever. Thus, you should upgrade and enhance your search tools optimization tactics to assure your social networking page or homepage will be the top results on Google, Youtube or Facebook,.. when customers are looking for information related to your company and sector.

This is not the time for enterprises to go into a deep sleep in a dark cave and wait for the winter to end like a bear.

#4. Pay-Per-Click (PPC) advertising is a smart move right now

Pay-per-click (PPC) advertising is always the preferred method of any firm and institution. Just by one click and you have to pay a few dollars for the ads agency but the gained profit is way larger than what you spend. On top of that, people are now in front of their screens than before due to the outbreak of COVID-19. By that, you can take advantage of it to generate more revenue from the explosion in the number of search on the Internet and gain a competitive advantage from your competitors.

#5. Unique circumstances provide opportunities for special offers

Due to the unique situation, people have to save more money because of the decrease in employment and working hour. Brands can make some use of this by offering special discount or promotion deals which will boost their sales revenue.
In fact, we are witnessing a vast increase in the recruitment market in shopping online corporations such as Amazon, Alibaba for numerous types of positions thanks to the explosion in sales.#4. Pay-Per-Click (PPC) advertising is a smart move right now

Pay-per-click (PPC) advertising is always the preferred method of any firm and institution. Just by one click and you have to pay a few dollars for the ads agency but the gained profit is way larger than what you spend. On top of that, people are now in front of their screens than before due to the outbreak of COVID-19. By that, you can take advantage of it to generate more revenue from the explosion in the number of search on the Internet and gain a competitive advantage from your competitors.

#6. The importance of local SEO

Firms always prioritize customers live in the same city or state the most. Therefore, with the usefulness of local SEO, it is becoming more important, effective and helping promote businesses to a higher level when the habit of using personal smartphone or computer is more and more frequent.
As we have already known, local SEO will not only help your website exist on top results but also on top local results. It means the more search behaviour relating to region, the more customers you will reach and the more they will know about you.#4. Pay-Per-Click (PPC) advertising is a smart move right now

#7. Prepare to be agile and flexible as a business and inform your customers

In a complicated situation, you also have to be more adaptable and flexible because it would be tough if you do not know how to react flexibly and agilely under such circumstances. For instance, you can offer free delivery fee because your restaurant is currently shutting down and your consumers are not able to hang out for a meal anymore.

#8. Do not be panic and fall victim by this outbreak

Knee-jerk reactions usually don’t end up well in digital marketing, everything needs its time to happen. So take it slowly and be cautious while quickly reacting to significantly negative changes in the economy at present.

The entire economy is not stopping, it is just getting a bit slower than usual. People still need to buy food and beverage to fulfil their stomach. Renters still need homeowners to provide them with accommodation services.

#9. Use this downtime to finish your un-done digital lists

Now that you are working online instead of attending physically to the office or participate in meetings requiring talk-in-person. This alters in schedule has given you some free time. So now it is the right time for you to think of some unfinished digital plans of yours. You should take a look at your list and decide what have not been done until now and lastly take the action immediately before your unusual leisure time is up.

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Graphicwise Vietnam - Branding and Digital Marketing
Graphicwise Vietnam - Branding and Digital Marketing

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