SEO marketing in Ho Chi Minh City. Why is SEO so important?

In this era of technology and digital content, your website becomes a significant communication channel to expose your business to potential customers, whether worldwide, or local. Creating an eye-catching website and maintaining it is just the beginning, but bringing valuable targeted traffic to the website is vital for business success. The mechanism behind the positioning of a website for better visibility and greater visitor engagement is called SEO. SEO marketing has now become a very important aspect of digital marketing, often making or breaking a business based on how strong a company’s SEO marketing campaign is.

While SEO is a science as it involves so many meticulous details and layers that must perfectly align for success, it is important to know the basics so that you can make a more educated decision about any future digital marketing or SEO marketing campaigns.

So, what exactly is SEO?

SEO, or “Search Engine Optimization” is the process of optimizing or improving your website to get organic, or un-paid, traffic from the search engine results page. SEO involves making a multitude of small to large improvements to your website design, structure, code, and content that will, in turn, improve the ranking of your site based on various key-phrase searches.

Look at it this way. The same way you may rent a more desirable and highly visible storefront on a busy street to attract passers-by, SEO helps your website become more attractive and more visible to those you wish to target. While SEO is not an end-all solution that will solve all your marketing problems, it is a very strong start and critical building block in increasing the likelihood of grabbing people’s attention.

SEO marketing is also important because your competitors are most probably partaking in SEO efforts, and in time, will dominate the top listings on Google, drowning out your business for good. By opting to have a digital marketing agency handle your SEO marketing needs, you can be sure to continuously improve your position on search engines, and allowing more people to find you.

Despite what some may suggest, SEO is a non-stop continuous effort that should never be paused or suspended. That’s because Google, in an effort to even the playing field, changes search and ranking algorithms on regular basis, meaning what may have worked for you to rank well one month, may not help much another month. Therefore, SEO marketing becomes a cat-and-mouse game, learning what changes must be made to perform, and what new strategies must be implemented to overcome any drop or poor performance from one month to the next.

Why SEO matters

SEO matters because depending on how effectively it was utilized, your business could be a customer’s first choice instead of their 30th option.

SEO can maximize a business’s revenue because it has the potential to attract a large number of targeted customers who are directly interested in your products or services. With billions of smartphones in the world, and 80% of the population connected to the internet in some way or another, finding services and products is now done through Google and other search engines.

By implementing a solid SEO marketing campaign, website owners can save on traditional and modern advertising costs, as other forms of print or even online marketing (such as Pay Per Click or PPC) can become very expensive.

SEO can also improve brand reputation by appearing more on search results and support the development of website promotion channels. To be fair, SEO isn’t just a Google thing, or even just a search engine thing. SEO helps promote the brands on a variety of platforms, not only within Google but also on social networks and all channels where users appear. Using good SEO is the best way to make sure a particular piece of user-generated content gets seen on a very large network. The more a brand appears on the internet, the more people will be aware of its existence, and would more likely revisit at time of need.

Graphicwise in Ho Chi Minh City Vietnam believes the ingredients to any successful branding and digital marketing campaign is research, strategy, talent, and execution. That’s why Graphicwise has been successful in helping hundreds of businesses develop powerful brands and marketing campaigns since 2000, giving each client the right tools to differentiate themselves from their competitors and attract more loyal quality customers. For more information on Graphicwise’s services, please visit www.graphicwise.vn, www.graphicwise.com, or contact our team for a free initial consultation, and to experience new ways to promote your business.